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How to build a social media tribe

 Marketers love social media (ooh, especially the political infighting and cat gifs). In fact, 83 percent of them do, making creating a social community a primary tactic for B2B marketing. So, why is it that many B2B companies have such shocking social media channels? It’s harder for B2B companies to stand out on social media, that much is true. B2B marketing is always going to be more complicated than consumer marketing, so differentiation isn’t easy to find. Sure, companies can create cool campaigns on social media and put out the occasional contest, but then it’s the same marketing spiel as every other day. More likely than not, companies have little passion for their social channels. However, don’t let the numbers fool you. Just because a business has a low social presence doesn’t mean they’re on Facebook or have no Twitter.

Building Content:

Your content is your foundation. From there, you can share it across all social media channels and build upon it to create new content. It’s the gift that keeps on giving.

  • An e-book: can generate multiple blog posts, social media updates, and even a video or podcast. It’s also a great time to brainstorm for your next book and establish a blueprint for the content.
  • Pitch Your Pitch: If you can prove your content can add value, people will gravitate toward it. Provide them with facts that drive new product sales. And then pitch how you can be of service to them. People crave to be in the know. The better your content adds to a person’s day, the more receptive they will be to your pitch.
  • The Forum: Mention your presence on various forums.

Engagement builds brand awareness, extends the marketing reach and it also offers social proof for your business. If someone visiting a social media site sees a high level of activity from their audience, they’re likely to want to know more. It also increases the likelihood of encouraging brand evangelists into the fold.

Influencer marketing is a version of the social media marketing that uses endorsements and product/service mentions from influencers. These are people who have a dedicated social media following and are seen as experts within their field.

Influencers have built a huge amount of trust with their audience. A nod from one of them delivers social proof to prospective clients for a business. 89 per cent of millennials trust recommendations from their friends and family more than claims by a brand.

There is no magic formula for social media success. You probably know that. But, there is a way to create a really effective social media for a business strategy that – with a little time and patience – can build a community of like-minded people, prospects and exciting growth opportunities.

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